While almost of the whole world experienced loss during the pandemic, Amazon thrived, growing its revenue to $386 billion as people stayed home and made online purchases. Aside from Amazon, he is also the owner of the The Washington Post and Blue Origin, that is an aerospace company developing rockets for commercial use.
Today, I've listed 36 of his best quotes for business success and innovation. Stay tuned for our best picks and don't forget to watch the video at the end.
1. "One of the only ways to get out of a tight box is invent your way out."
2. "What we need to do is always lean into the future; when the world changes around you and when it changes against you, what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy."
3. "If you double the number of experiments you do per year, you're going to double your inventiveness."
4. "It's the right business decision to experiment more."
5. "In business, what's dangerous is not to evolve."
6. "If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve."
7. "Invention by its very nature is disruptive."
8. "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things."
9. "Your brand is what other people say about you when you're not in the room."
10. "You have to be willing to be misunderstood, if you're going to innovate."
11. "If you never want to be criticized, for goodness sake, don't do anything new."
12. "If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."
13. "Your margin is my opportunity."
14. "You don't want to negotiate the price of simple things you buy every day."
15. "If you don't understand the details of your business, you are going to fail."
16. "My own view is that every company requires a long-term view."
17. "The best costumer service is if the costumer doesn't need to call you, doesn't need to talk to you, it just works."
18. "If you're competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."
19. "There are two kinds of companies: those that work to try to charge more and those that work to charge less. We will be second."
20. "Life's too short to hang out with people who aren't resourceful."
21. "I knew that if I failed, I wouldn't regret that, but I knew the one thing I might regret is not trying."
22. "I don't want to use my creative energy on somebody else's user interface."
23. "The keys to success are patience, persistence, and obsessive attention to detail."
24. "Be stubborn on vision but flexible on details."
25. "If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table."
26. "It's hard to find things that won't sell online."
27. "The human brain is an incredible pattern-matching machine."
28. "Stress primarily comes from not taking action over something that you can have some control over."
29. "You can have the best technology. You can have the best business model. But if the storytelling isn't amazing, it won't matter. Nobody will watch."
30. "We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe, and we have to take this as an article of faith, that by keeping our prices very, very low, we earn trust with customers over time, and that actually does maximize free cash flow over the long term."
31. "If you're long-term oriented, customer interests and shareholder interests are aligned."
32. "We are comfortable planting seeds and waiting for them to grow into trees."
33. "There are two ways to extend a business: take inventory of what you are good at and extend out from your skills, or determine what your customers need and work backwards, even if it requires learning new things."
34. "We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent."
35. "I do get asked quite frequently, 'What's gonna change in the next 10 years?' I'm rarely get asked, and it's probably more important, and I encourage you to think about this, is the question, 'What's not going to change?' The answer to that question can allow you to organize your activities. You can work on those things with the confidence to know that all the energy you put into them today is still going to pay dividends in the years to come."
36. "In the end, we are our choices. Build yourself a great story."
Video owned by Evan Carmichael
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